This book has been written for budding startup founders. Startups are complex organizations, and it becomes very difficult to succeed without knowing the startup best practices. The book teaches startup best practices in a simple and concise manner. The book covers best practices related to startup lifecycle, product management, co-founder management, core team recruitment, startup funding, pitch deck creation and much more. It also covers the best practices, that the author learned while working under the famous entrepreneur Vijay Shekhar Sharma, founder of Paytm. A must read for any budding entrepreneur, the book is an easy-to-understand guide on various best practices an entrepreneur needs to follow, across the stages in the startup lifecycle. It tries to make every topic interesting and easy to learn using the techniques of visual thinking.

• Cover
• Title Page
• Copyright Page
• Dedication Page
• Forewords
• About the Author
• Acknowledgement
• Preface
• Table of Contents
• 1. Introduction to Startup Canvas
  • Introduction
  • Structure
  • Objectives
  • Who is an entrepreneur?
  • What is a startup?
  • Value mountain
  • 3 goals of a startup
  • 3 focus areas of startup founders
    • Product
    • People
    • Purchasing power
  • 3 stages of startup life cycle
    • Search
    • Build
    • Scale
  • Startup canvas
    • Product
      • Problem Solution Fit
      • Product Market Fit
      • Growth Profit Fit
    • People
      • Finding founders
      • Finding core team
      • Building corporation
    • Purchasing power
      • Bootstrapping
      • Getting Angel Investment
      • Getting Venture Capital
  • Types of startups
    • ‘Winner takes all’ startup
    • Lifestyle startup
    • Social startup
    • Corporate startup
  • Conclusion
  • Key terms
• 2. Product
  • Introduction
  • Structure
  • Objectives
  • Problem solution fit
  • Which problem should you focus on?
    • What should you love?
    • What you are good at?
    • What the world needs?
    • What can you be paid for?
  • Ingredients of a great startup solution
  • Scaling pattern
  • Minimum Viable Product (MVP)
  • Introduction to Agile Project Management
  • Introduction to SCRUM
    • Key concepts
  • Introduction to analytics
  • Funnels
  • Product management
  • Market size
  • Technology adoption life cycle
  • Digital business models
    • Ads
    • Subscriptions
    • Paid downloads
    • Freemium
    • E-Commerce
    • Uber for X
  • What is product market fit?
    • High demand
    • High customer retention
    • Positive unit economics
  • When should your startup pivot?
  • Growth profit fit
  • Engines of growth for a startup
    • Viral engine of growth
    • Sticky engine of growth
    • Paid engine of growth
  • Growth hacking
  • Profit
  • Conclusion
• 3. People
  • Introduction
  • Structure
  • Objectives
  • Qualities of a great founder
    • Head
      • Intelligence
      • Growth mindset
      • Goals
    • Heart
      • Integrity
      • Empathy
      • Values
    • Hand
      • Experience
      • Money
      • Network
  • Finding co-founders
  • Co-founder: Legal aspects
  • Core team
  • How to remunerate early startup employees
  • Office versus remote work
  • Human resources: Legal aspects
  • Outsourcing versus internal development
  • Building a corporation
  • Conclusion
• 4. Purchasing Power
  • Introduction
  • Structure
  • Objectives
  • What is bootstrapping?
  • Startup CFO
    • Company formation
    • Income tax
    • Goods and Services Tax (GST)
    • Contract law
    • Intellectual property laws
    • Law related to employees
    • Accounts and audit
  • Introduction to incubators and accelerators
  • Introduction to angel investors
  • Introduction to Venture Capitalists
  • How to contact investors
  • Managing cap table
  • How to create a great pitch deck
    • Elevator pitch
    • Problem
    • Solution
    • Why now?
    • Market
      • Total Addressable Market (TAM)
      • Serviceable Available Market (SAM)
      • Serviceable Obtainable Market (SOM)
    • Product
    • Why us?
    • Business model
    • Team
    • Financials
    • Deal
  • What is a 'term sheet'
    • Legal details
    • Entry terms
    • Exit terms
    • Management terms
    • Investor rights
  • Should I take funding
  • What if I fail
  • Conclusion
• 5. Conclusion: When should I Start a Startup
• Index