Legendeering  
The Brand-New (but Tried and True) Video Communication Strategy to Humanize Your Business
Author(s): Tom Langan
Published by WorldChangers Media
Publication Date:  Available in all formats
ISBN: 9781955811507
Pages: 0

EBOOK (EPUB)

ISBN: 9781955811507 Price: INR 564.99
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Video is the single most powerful tool businesses have at their disposal. Period. Yet, many businesses struggle to find success using traditional video-based content production strategies. Why? Because most video strategies are about the business or creator, and not about the people who really matter—the community.

In this groundbreaking book, two-time Emmy Award-nominated Director of Photography and Producer Tom Langan presents a brand-new video communication strategy based in the power of authentic human relationships. The core principle of Legendeering is “Lead with value, always.” And, in this book, Tom will show you how to do just that. This is marketing the way marketing was always supposed to be done. If you want to stand out from the crowd, build a community of raving supporters around your business, and ultimately become a legend in your field, Legendeering is a must-read.
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Video is the single most powerful tool businesses have at their disposal. Period. Yet, many businesses struggle to find success using traditional video-based content production strategies. Why? Because most video strategies are about the business or creator, and not about the people who really matter—the community.

In this groundbreaking book, two-time Emmy Award-nominated Director of Photography and Producer Tom Langan presents a brand-new video communication strategy based in the power of authentic human relationships. The core principle of Legendeering is “Lead with value, always.” And, in this book, Tom will show you how to do just that. This is marketing the way marketing was always supposed to be done. If you want to stand out from the crowd, build a community of raving supporters around your business, and ultimately become a legend in your field, Legendeering is a must-read.
Table of contents
  • About the Author
  • Praise
  • Introduction
    • Chapter One: What Makes a Legend?
    • Chapter Two: Let Me Buy You Dinner
    • Chapter Three: Trust Me
    • Chapter Four: Don’t Be Selfish
    • Chapter Five: Ironman, Galaxy Wars, and Other Tales
    • Chapter Six: Don’t Burn the House Down
  • Intermission
    • Chapter Seven: Development
    • Chapter Eight: Preproduction
    • Chapter Nine: Production
    • Chapter Ten: Postproduction
    • Chapter Eleven: Distribution
  • Afterword
  • Resources
  • Acknowledgments
  • About the Publisher
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